Black Friday Recap


Video added by Progressive Real Estate Partners | Date Uploaded: December 02, 2021 | Date Created: December 01, 2021


RetailNext, which tracks shopper counts in physical retail locations nationwide with cameras and sensors, reports that Black Friday’s US retail sales were up versus last year, but still far below 2019 levels. Their data indicate that store traffic was up 60.8% on Black Friday compared to last year, but down 27% from 2019. According to Adobe Analytics, Online retail sales were slightly down on Black Friday this year compared to last year, at $8.9 billion versus $9 billion. Online sales on Thanksgiving Day itself were flat at $5.1 billion, which is the first time that sales didn’t increase since 2012 when Adobe began tracking those sales. However, according to Salesforce, online sales for the first three weeks of November have been up by 10% versus last year. People have been shopping earlier than usual, either because they’re afraid of supply chain shortages, or simply because the holiday shopping season seems to be inching earlier next year. So more purchases in the weeks leading up to Black Friday would suggest less need to buy on the day itself.

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