$5.5 Million of Capital Raised on a $2 Million Capital Target (Real Estate Crowdfunding) Are you a developer? Learn How to Syndicate Real Estate Using the Power of Social Media in this free training: https://bit.ly/31tSh4h Are you and investor? Watch this free webcast and discover the Hidden Secrets to Success in Real Estate Investing: https://bit.ly/2QpSAH2 From this video: Jacob Blackett: Yeah. So, actually our last deal that we had closed was back in April. And so, COVID-19, things are going on. We had a dry spell and so we just funded our most recent deal last week. And so, heading into the capital raise, we had this reservation open for months now. We were able to see that we had 5.5 million in reservations going into a 2 million dollar capital raise. So, we felt really good, right? It's a really nice position to be in. There's a certain level of certainty that, hey, we have the dollars lined up and so we could focus on due diligence, for example, or other parts of the deal. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx If you enjoyed this video, please leave a like rating and comment.

Early Experiences with Keen Real Estate Investors Are you a developer? Learn How to Syndicate Real Estate Using the Power of Social Media in this free training: https://bit.ly/31tSh4h Are you and investor? Watch this free webcast and discover the Hidden Secrets to Success in Real Estate Investing: https://bit.ly/2QpSAH2 From this video: Jacob Blackett: It comes out of direct experience and I think a lot of our unique features are developed this way. But, back in 2013, 2014, when I was raising money for my own real estate deals. Still do today, of course. I was in that position where I wouldn't have a deal for a few months, but I kept having these new calls with new prospects, new investors and I was thinking... Because at that point they've already found me. They've signed up with me. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx If you enjoyed this video, please leave a like rating and comment.

How Sponsors Draw Interest to an Investment Reservation System Are you a developer? Learn How to Syndicate Real Estate Using the Power of Social Media in this free training: https://bit.ly/31tSh4h Are you and investor? Watch this free webcast and discover the Hidden Secrets to Success in Real Estate Investing: https://bit.ly/2QpSAH2 From this video: Jacob Blackett: Yeah, it's through email. So there's a direct link to the reservation. And so, that way you can garner that interest. You can share that link via email. A lot of the times, your contacts, your investors, they'll end up sharing, forwarding along the email, right? And so, you're able to pick up referral leads through that as well. But, it's primarily through email. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx If you enjoyed this video, please leave a like rating and comment.

How Sponsors Can Attract Investors and Pre-Fund Real Estate Deals Are you a developer? Learn How to Syndicate Real Estate Using the Power of Social Media in this free training: https://bit.ly/31tSh4h Are you and investor? Watch this free webcast and discover the Hidden Secrets to Success in Real Estate Investing: https://bit.ly/2QpSAH2 From this video: Jacob Blackett: Yeah, yeah. We found this very powerful. I found it directly very powerful because, of course, I raise money for my own deals. And so, we created the infrastructure where you can post a reservation directly through the platform. You can drive traffic to this reservation, all of your leads and prospective investors where they can basically get a teaser of the deal, what's to come, and they can place a reservation or a soft commit. Basically, they're getting on the waitlist for the deal when it's available to invest in because, of course, most real estate sponsors and developers, they're not.... most of the time they're not raising money. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx If you enjoyed this video, please leave a like rating and comment.

Tech Savvy Sponsors More Likely to Adopt Technology Changes (Real Estate Crowdfunding) Are you a developer? Learn How to Syndicate Real Estate Using the Power of Social Media in this free training: https://bit.ly/31tSh4h Are you and investor? Watch this free webcast and discover the Hidden Secrets to Success in Real Estate Investing: https://bit.ly/2QpSAH2 From this video: Jacob Blackett: Yeah, hands down, those who are... who seem to be more tech savvy, who might have more polished looking websites, who are adopting technology, are fast movers. They are clients who will sign up and start using and subscribe and they self-serve through the entire process and when we ask them if they need help, they say, we love what you got here, nothing needed now. And then, the other end of that spectrum is someone who had their website built out, its a 20 year old website. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx If you enjoyed this video, please leave a like rating and comment.

How Real Estate Sponsors Can Overcome Hurdles Through Automated Systems Are you a developer? Learn How to Syndicate Real Estate Using the Power of Social Media in this free training: https://bit.ly/31tSh4h Are you and investor? Watch this free webcast and discover the Hidden Secrets to Success in Real Estate Investing: https://bit.ly/2QpSAH2 From this video: Jacob Blackett: Yeah, there's a couple of approaches to that. So our team has become very good at migration and onboarding. So, it's what we refer to as a "white glove service" where we set the infrastructure, we set up the data, we put everything in place so that the the developer or the sponsor, the real estate firm, they can come in and now just focus on how to use the tools. And, I think one thing that really differentiates us is that, it's simple and intuitive, the product that we've delivered. And so, a lot of early investor portals and currently, unfortunately, are a bit clunky and complicated. And so, I think that's a big holdback in what we've seen for people to adopt those current portals that are out there. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx If you enjoyed this video, please leave a like rating and comment.

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I had a very pleasant conversation with my guest today, Jacob Blackett, who is founder of SyndicationPro before we recorded today's episode. And what I discovered is how he helps his developer clients tap into that subconscious marketing response: FOMO - The Fear of Missing Out. FOMO is one of the primary triggers that drives consumer action and that, of course, also applies to investor intent. Now there are two things going on with FOMO. First, there’s the natural desire to want something that everyone else has. And second, there’s a sense that unless we act quickly, something is going away. So, to effectuate FOMO and raise more real estate money, you have to show that other people are investing and that the window of opportunity to invest is going to close. Jacob Blackett's company, SyndicationPro is a back-end investor management system, similar to CrowdStreet Connect, IMS, Juniper Square, etc. But SyndicationPro has built into their platform a killer FOMO function: the investment reservation option for when a sponsor is in-between deals. It's really cool and is not dissimilar to the waitlist system that Origin Investments famously used to raise 105 million in 17 hours.

From this video: Brandon Sedloff: There's a lot of different ways to describe an investor portal and it can get very confusing but our definition of investor portal is really clear. It's a place where you can go to securely access information about your investment. So, oftentimes, you know, many groups, if they're just getting started, they don't even have an investor portal. You ask them how they communicate with their investors? They say, we send emails. Well, we all know that emails are not really the most secure way to send highly confidential information and there's lots of limitations in terms of what you can share, how you can share it, etc. And so, the industry is moving to secure cloud-based portals and the portal.. the most important thing to think about a portal, is you can go license Dropbox or Box.com and that's a great place to stick documents, right, many use Google Drive, etc. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx

From this video: Brandon Sedloff: We have customers that have over 5000 investor positions or more. And so, you know, the way to think about it is, really twofold. Investment managers have a decision. You can get away with using spreadsheets to a certain level but typically what we find is that the market today, the investors, are demanding more transparency, more accessibility, and investor portals are becoming the norm. And so, we actually see a lot of smaller managers starting to adopt this category of software and adopt Juniper Square well before they have the real need from a friction perspective. So, you know, I would say if you've got 10 or more investors, you would get significant benefit out of a software like Juniper Square. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx

From this video: Brandon Sedloff: Juniper Square is an All-In-One investment management software that was built to streamline fundraising and ultimately help improve the timeliness and the accuracy of investor reporting and that enables investors and managers to have real-time access to data to help investment managers scale their business. There's a few different components to our software as you think about, kind of, what the scope of this is. There's a CRM or client relationship management tool to help investment managers better manage capital relationships. There's tools that help automate parts of the fundraising process that obviously helps investment managers to raise more capital with less work, something I know you know a lot about. Visit the GowerCrowd website for masses of free real estate syndication and investing resources and training: https://bit.ly/31pWtSx