Description

Our Walker Webcast guest has made a career out of setting himself apart from the competition, so what are his secrets to success for CRE business owners and professionals? Willy was joined by tech innovator, CRE developer, and bestselling author, Rob Finlay of Thirty Capital. He and Willy discussed concepts from his book Beyond the Building (https://www.amazon.com/Beyond-Buildin..., including the importance of being data-driven and innovative, how to understand and engage your customer, the power of leadership, how to create alpha in your organization, and so much more. Watch or listen to the replay. If you have any comments or questions, please reach out to your main Walker & Dunlop point of contact. We are all available to answer questions and provide assistance. Additionally, if you have topics you would like covered during one of our future webcasts, we would be happy to take your suggestions. Key Points In The Webcast: 00:00 Introduction 01:13 Willy introduces Rob Finlay 02:02 Why you need to look beyond the building 03:11 Going out of Deutsche Bank and taking an opportunity 07:15 Selling commercial fees to venture capital vs. an industry player 09:25 Tech and hard assets investing and data differentiation 15:20 Will any data-heavy strategy work? 19:50 Building Trader Tool and not buying Tableau 21:24 OKR, KPI, or operating data: Which to invest in? 23:37 Data manager vs. client engagement leader 25:54 Advice on getting involved with AI 30:35 Creating alpha by challenging your sources 34:58 The one thing you need to stop doing 38:13 What leaders must do to scale 39:58 Why change is necessary to succeed in the market 44:45 Customer persona: what is it and how to create one 48:03 How to consult companies to refine their message 50:10 Why business owners need an exit plan 51:49 Getting employees back-to-office 56:51 Real estate investing opportunities in 2024 GET NOTIFIED about upcoming shows: » Subscribe to our YouTube channel here: / @walkerdunlop » See upcoming guests on the #WalkerWebcast here: https://www.walkerdunlop.com/webcasts/ Related webcasts: Tune in on Wednesdays for fresh perspectives about leadership, business, the economy, commercial real estate, and more! #WillyWalker hosts a diverse network of leaders as they share the wisdom that cuts across industry lines.