Description

On this episode of Walker Webcast, Willy was joined by Doug Yearley, Chairman and CEO of Toll Brothers, one of the nation’s leading luxury home builders. He and Willy discussed how he climbed the ranks at Toll Brothers, lessons learned from his mentor Bob Toll, the importance of marketing and branding, the secret to the company’s high retention rate, what we can expect to see from the company in the future, and so much more. Watch or listen to the replay. If you have any comments or questions, please reach out to your main Walker & Dunlop point of contact. We are all available to answer questions and provide assistance. Additionally, if you have topics you would like covered during one of our future webcasts, we would be happy to take your suggestions. Key Points In The Webcast: Climbing the Ladder with Doug Yearley 00:00 Introduction 01:55 Willy introduces Doug Yearley 02:18 Homebuilding runs in the family 06:45 900 Monday nights with Robert Toll changed his life 09:22 Best lessons from land deals with Robert Toll 12:08 Growing GFC and stepping into Toll Brothers 17:29 How important is branding? 20:14 How Toll Brothers customize their homes 25:58 What’s causing constraints in housing supply? 30:35 Catering to the luxury market 33:06 Being the 6th best product in the world 36:17 Increasing retention and cultivating a healthy culture 40:19 Tempering competitiveness with discipline 43:45 Are prefab homes a possibility? 46:25 Toll Brothers’ strategy in an ever-changing market 51:38 The future of housing and Toll Brothers GET NOTIFIED about upcoming shows: » Subscribe to our YouTube channel here: / @walkerdunlop » See upcoming guests on the #WalkerWebcast here: https://www.walkerdunlop.com/webcasts/ Related webcasts: Tune in on Wednesdays for fresh perspectives about leadership, business, the economy, commercial real estate, and more! #WillyWalker hosts a diverse network of leaders as they share the wisdom that cuts across industry lines.