Description

I had a very pleasant conversation with my guest today, Jacob Blackett, who is founder of SyndicationPro before we recorded today's episode. And what I discovered is how he helps his developer clients tap into that subconscious marketing response: FOMO - The Fear of Missing Out. FOMO is one of the primary triggers that drives consumer action and that, of course, also applies to investor intent. Now there are two things going on with FOMO. First, there’s the natural desire to want something that everyone else has. And second, there’s a sense that unless we act quickly, something is going away. So, to effectuate FOMO and raise more real estate money, you have to show that other people are investing and that the window of opportunity to invest is going to close. Jacob Blackett's company, SyndicationPro is a back-end investor management system, similar to CrowdStreet Connect, IMS, Juniper Square, etc. But SyndicationPro has built into their platform a killer FOMO function: the investment reservation option for when a sponsor is in-between deals. It's really cool and is not dissimilar to the waitlist system that Origin Investments famously used to raise 105 million in 17 hours.